I had the opportunity to redesign the branding for the James R. Connor University Center’s entertainment department. It was renamed UC Live and they are responsible for organizing all of the entertainment programming for UW-Whitewater students. They wanted a style to reflect the live events they put on. One suggestion was a neon look, so I designed a custom neon sign style logo. This main logo and its other variations have been used on various promotional materials, including posters, movie passes, digital signage, and apparel for the UC Live department.
Award: First Place, Logo/Brand Identity, Professional Division
2021 ACUI Region II & V Joint Conference Graphics Contest
