I was tasked with redesigning an informational brochure all about UW-Whitewater’s HawkCard and its features. This will be distributed to incoming students as a resource about all its functions and information about the meal plans associated with the card. Working very closely with the HawkCard Office staff, we collaborated on updating the verbiage and content, as well as the layout. Specific focus was put on the order of the panels, to ensure the information was being read in the most natural way possible. I refreshed the design with a new typeface and bold, simple graphics to keep the design clean and readable.
