One of my last projects at the UC was a redesign of their Integrated Marking Communications Plan. Most of the content remained the same, I just changed the design to reflect the more modern aesthetic the overall UC branding was moving in. I updated the typography, colors, and graphic elements to make them clean, bold, and uniform across all of the pages. Finally, I really focused on the layout to make sure all of the information fit on the pages, but was still readable and easy to understand. From this design, I then updated five more marketing plans, one for each department in the UC, following the same design scheme I created here.
