I chose to explore motion design for branding using the Walt Disney Imagineering logo. I created a stylized illustration of the logo that resembles a sketch or blueprint. I animated the sketch to “draw-in” and then transition into the final logo. It refers to how Imagineering takes great ideas and makes them a reality in the Disney theme parks. I created multiple iterations, playing with speed, easing, color, and framing. Then, I put each version into a finished reel for viewing.
Design Boards
